Registration Fee
(Non-refundable)
(Non-refundable)
$150.00
December 2
Start Date
20 Weeks
Duration
Online
Mode
$900
Investment
Methodology:
Modules:
Modules:
Integrated Marketing Communication
- IMC Fundamentals
- Effective Communication
- Creative Strategy
- IMC Planning
- Sales Promotion
- Advertising
- Personal Selling
- Relationship Marketing
- Offline Communication
- Online Communication
- SEM and SEO
- Inbound Marketing
Branding
- Strategic Branding
- Brand Management
- Brand Strategy
- Brand Positioning
- Brand Identity Creation
- Brand Personality
- The Consumer and Brand Experience
- Brand and Strategic Communication
- Online Branding
- Brand Manual
- Workshop on Creating Successful Brands
- Creative Workshop
Consumer Behavior
- Value Creation
- Consumer Behavior Study
- Consumer Psychological Center
- Consumer Insight
- Consumer Influences
- Consumer Culture
- Psychographics: Lifestyles
- Symbolic Consumer Behavior
- Decision-Making Process
- Post-Decision Process
- Consumer Behavior Research
- The Digital Consumer
Strategic Marketing Plan
- Strategic and Operational Marketing Planning
- Market Research
- Situational Analysis
- Competitor Analysis
- Marketing Objectives
- Strategies and Tactics
- Segmentation and Positioning
- Marketing Mix Implementation I
- Marketing Mix Implementation II
- Marketing Budgets
- Marketing Plan KPIs
- Marketing Plan Execution
Strategic Marketing: Keys to Compete Successfully (Coursera Module)
- Introduction to Marketing
- Value Creation
- Marketing Management
- Segmentation and Target Market
- Positioning
- Marketing Objectives
- Generic Strategies and Competitive Advantage
- Product Strategy
- Pricing Strategy
- Distribution Strategies
- Communication Strategy
- Business Decision-Making
Additional Certification
As part of our program’s curriculum, we have included the course "Strategic Marketing: Keys to Compete Successfully", taught by professors from IESE. Upon completion of the course, you will receive an additional certification from IESE, thanks to our international partnership with Coursera for Campus.
Investment:
Investment:
Tuition Fee
$650.00
Certification Fee
$100.00
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Blackwell Global University is a member of the Global Academic Network, a network with presence in Chile, the United States, Spain, Peru, Portugal, Andorra, and Paraguay, which has over 75,000 students from 15 different nationalities.