Registration Fee
(Non-refundable)
(Non-refundable)
$150.00
October 2
Start Date
20 Weeks
Duration
Online
Mode
$900
Investment
Methodology:
Modules:
Modules:
Inbound Marketing
- Fundamentals of Inbound Marketing
- Buyer Persona
- Hyper-Segmentation
- Inbound Methodology and Business Objectives
- Stages of the Buying Cycle
- Inbound Marketing Ecosystem
- Inbound Strategy and Content Creation
- Social Media Advertising
- Process Automation
- Inbound Marketing Tools
- Landing Page Creation
- Results-Driven Marketing
Workshop: Applying SEO and SEM
- SEO Fundamentals
- SEO Strategy
- SEO for Social Media
- SEM Fundamentals
- SEM Strategy
- SEM for Social Media
- Digital Creativity
- Landing Page
- Sales Funnel
- KPIs
- Google Ads
- SEM and SEO Campaign Planning
Workshop: Digital Metrics and Analytics
- Digital Planning Fundamentals
- Digital Strategy
- Online Market Research
- Situation Analysis
- Target Audience Definition
- Digital Marketing Plan Objectives
- Strategy Selection
- Media Convergence
- Digital Marketing Budget
- Development of Digital Tactics
- KPIs and Measurement Tools
- Marketing Plan Implementation
Digital Marketing Plan
- Strategic and Operational Planning in Marketing
- Market Research
- Situational Analysis
- Competitor Analysis
- Marketing Objectives
- Strategies and Tactics
- Segmentation and Positioning
- Marketing Mix Implementation I
- Marketing Mix Implementation II
- Marketing Budgets
- Marketing Plan KPIs
- Marketing Plan Execution
Marketing Analytics (Coursera Module)
- Leveraging User Generated Content
- Metrics for Measuring Brand Assets
- Customer Lifetime Value
- Marketing Experiments
- Regression Basics
Additional Certification
As part of our program’s curriculum, we have included the course "Marketing Analytics", taught by professors from the University of Virginia. Upon completion of the course, you will receive an additional certification from the University of Virginia, thanks to our international partnership with Coursera for Campus.
Investment:
Investment:
Tuition Fee
$650.00
Certification Fee
$100.00
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